Alex—Prototyping shouldn’t be a heavy process. It can be whiteboards, sketches on paper, photoshop mockups … whatever medium you can use to quickly explore and capture good ideas. It helps your client clarify and express their thoughts, and allows you to identify potential problems and optimizations early on. Keep the good stuff, burn the bad stuff, and start the real project with a clear and fresh understanding of how it works. Framed in that context, it’s a very easy sell. :)
↧